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Summary
"In 1887 William F. Cody introduced his Wild West exhibition to European audiences. With its colorful portrayal of cowboys, Indians, and the taming of the North American frontier, Buffalo Bill's Wild West popularized a myth of American national identity and shaped European perceptions of the United States. This collection of essays explores the transnational impact and mass-cultural appeal of Cody's Wild West"--
Author
Summary
The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national...