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Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement-by you, your firm, or even your government....
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This text discusses the growing importance of intangible assets and the role it has played in some of the big economic changes of the last decade. The authors argue that the rise of intangible investment is an underappreciated cause of phenomena from economic inequality to stagnating productivity. The authors bring together a decade of research on how to measure intangible investment and its impact on national accounts, showing the amount different...