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Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable, " and why pharmaceutical companies...
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This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with extensive coverage of key topics including: 'spin', 'spin control', and 'image politics ; models of persuasion: authority, contrast, association ; pseudo-logical and 'post-truth' arguments ; political interviewing: difficult questions, difficult answers ; metaphors and metonymy ; rhetorical figures...
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Presidential rhetoric and political communication volume no. 23
Summary
The role of public opinion in American democracy has been a central concern of scholars who frequently examine how public opinion influences policy makers and how politicians, especially presidents, try to shape public opinion. But in Speaking with the People's Voice: How Presidents Invoke Public Opinion, Jeffrey P. Mehltretter Drury asks a different question that adds an important new dimension to the study of public opinion: How do presidents rhetorically...
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When Estela Juarez's mom is deported to Mexico, Estela knows she has to speak up for her family. Told in Estela's own words, Until Someone Listens is a true story about a young girl finding her voice and using it to make change.
Estela's family lives together in a happy home full of love. Or, at least, they used to... until their home was torn apart.
My mom had to go back,
to the other side of the river,
because she wasn't born in this country.
For...