Lights, camera, Madison Avenue : the golden age of advertising
(Book)
Author
Published
Jefferson, North Carolina : McFarland & Company, Inc., [2016].
Physical Description
viii, 198 pages : illustrations ; 23 cm
Status
Summary
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Also in this Series
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Copies
| Location | Call Number | Status |
|---|---|---|
| Casper College Library - Main Collection | HF6146 .T42 N38 2015 | On Shelf |
More Details
Published
Jefferson, North Carolina : McFarland & Company, Inc., [2016].
Format
Book
Language
English
Notes
Bibliography
Includes bibliographical references (page 191) and index.
Summary
"This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Naud, R. (2016). Lights, camera, Madison Avenue: the golden age of advertising . McFarland & Company, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Naud, Robert, 1931-. 2016. Lights, Camera, Madison Avenue: The Golden Age of Advertising. McFarland & Company, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Naud, Robert, 1931-. Lights, Camera, Madison Avenue: The Golden Age of Advertising McFarland & Company, Inc, 2016.
MLA Citation, 9th Edition (style guide)Naud, Robert. Lights, Camera, Madison Avenue: The Golden Age of Advertising McFarland & Company, Inc., 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
